Product reviews and previews are the bread and butter of making money online through affiliate marketing and SEO.
If you’re not creating product reviews with the right flow and sales strategies baked in, though, you could end up giving your visitors just enough info so they can go searching for the product somewhere else -- which is exactly what you DON’T want!
We want to make sure any visitor that lands on your site is going to stay, read through the content and reviews you’ve posted, and then take your recommendations.
That’s why we’ve put together this guide teaching you how to build the perfect product review.
By the time you’re done reading this, you will have the full paint-by-numbers template you need to start creating winning product review after winning product review.
Let’s dig in!
What Your Product Review Should Accomplish
At the end of the day, there are 6 things that your product review should accomplish.
You want to work down this checklist from top to bottom, to ensure you’re going to get maximum mileage from the reviews that you write.
Keep each of these 6 things in mind while you’re writing, to make sure you are covering every base.
Answers To Their Problems
The biggest, and most important aspect of your product review is providing the answers that people are looking for when they’re searching for your content.
Most times, these questions (and other question-style keywords) are going to be the keywords that convert the best on your website, so it’s critical that you take the time to answer questions people are asking.
If you can’t figure those questions out, type your keywords into Google and then scroll to the end of the search results. You’ll see “People also searched for…” that will have quite a few different keywords people are using, which can help you guide the content as you’re writing it.
SEO Traffic
Google’s algorithms are funny… when you give their readers the answers they’re looking for, they want to continue sending you more and more traffic.
Not only does getting those questions answered in your content help you with your readers (and converting them into an affiliate commission or sale) it gives you plenty of weight with the search engine algorithms and makes it easier for you to rank for other keywords in the future.
As you’re writing the review, keep your SEO in mind.
You don’t want to over-optimize the content but you also want to make sure that you’re getting keywords where they need to be and are using relevant media, like pictures and videos.
Authority In Your Niche
Alright, so you know that answering your reader’s questions and helping them solve the problems that they’re having when they’re searching for your product review is the most important aspect you need to keep in mind.
But there’s another angle you’ll need to be thinking about as you are writing the review -- becoming an authority in your niche or your industry.
Authority figures are linked to more often, and cited as the expert more often than webmasters and marketers who haven’t yet established themselves as the authority. You can accomplish this by creating product reviews that are as good, or better, than what your competition is currently producing.
And if you’re getting into a niche that doesn’t have a lot of competition… you’ll have an even easier time becoming an authority!
There are a few quick hacks you can use to set yourself apart and help the world view you as more than just another affiliate marketer, which we’ll dig into more as we get further into this guide.
Money In Your Pocket
Nobody can deny the giant elephant standing in the corner of the room… you’re doing this to make money, and your product reviews need to be written in a way that is going to make you money.
At the end of the day, if you’re not making money from the reviews that you create, is it worth creating them in the first place?
You may have passion about your topic, but making some money from that passion is why most of us are here!
Free Stuff To Review
Each product review that you write should be a shining example for companies who may want to do business with you in the future, and for those companies who do not yet know about who you are -- but will after a short time.
When you create product reviews that are informative and honest, companies are going to take notice and will begin reaching out to send free products to you for more reviews in the future.
This is a huge perk that comes along with being able to successfully craft a good product review (which you’ll be able to after reading this!) and one that causes many affiliate marketers and entrepreneurs to jump into doing product reviews altogether.
People love free stuff!
If you have a chance to get more of it, why not take full advantage of it and reach out to more companies, showing them your portfolio of reviews, and asking them if they want to see one of their products featured on your site or blog.
How To Write A Product Review
Now that you understand what your review needs to accomplish, and the factors you need to be thinking about while you’re writing it, it’s time to get down to actually creating the content!
There’s a (simple?) 8-step process that you can run through to craft the perfect product reviews every single time you write one.
It’s built using proven strategies that bring a visitor from being aware of their problem to accepting the product you’re recommending as the solution.
In other words, they convert at crazy rates!
Step #1: Using It Or Hack It
To write a product review, you’re either going to have to own the product yourself (which can get incredibly expensive!) or you’re going to need to start hacking other reviews and testimonials left from previous customers.
One of the best ways to do this (if you don’t own the product) is to go through the reviews left by Verified Purchasers on Amazon.
These reviews are usually in-depth and give you all the information you need to put together the perfect pros and cons style review post.
Step #2: Identify The Problem
While you’re reading through the reviews you’ve found or you’re putting together the plan for writing the review on the product you own, you’re going to need to identify the problems that your reader’s are having that the product will solve for them.
Going one step deeper, you will also want to help them visualize how the product will help them solve those problems. Telling stories and tying the product into various different situations that the reader would find themselves in is a great way to do it!
Step #3: Present Your Promise
After you have identified the problems that your readers are having, or the results that they want the product you’re reviewing to deliver for them, you’re going to want to start the review off by presenting your promise.
Show them that you understand the problems, and then let them know that the product will specifically solve those problems. Take it one step deeper by painting them a picture of how life is now, and how life is after the product has been used.
