Choosing a niche is one of the most difficult things a beginner marketer or business owner can do.
Unless you happen to be highly interested in a topic that already generates billions of dollars a year in revenue, a lot of negative thoughts and self-doubt are going to be running through your mind.
To help you work through the process, I’m going to break down 10 different niches and industries that are worth billions of dollars in revenue every year.
Each of these industries have smaller subsets of niches inside of them that are lower competition and easy for beginners to jump into.
When you’re choosing a niche to target, remember that you don’t have to take over the entire industry. Doing that, especially with a minimal budget, is almost impossible.
Instead, focus on trying to take over 1% of the market.
When you see how much money a simple 1% of a billion dollar market is worth, you can start to wrap your mind around how easy it really is to accomplish. Grabbing 1% of a market when you’re focused on quality really isn’t hard to do, even in some highly competitive industries.
There is one disclaimer I want to lay out for you, though. That is for you to not be lazy and take the information I’ve given you here and attempt to run with it.
You have to remember that thousands of people are going to see this information, and many of them are simply going to take what I’ve said, and attempt to start building a website or business around it. That dramatically increases the competition.
Instead of being lazy, take the information I’m giving you to develop your mindset, learn how to spot profitable markets, discover exactly who you’re trying to sell to, and then take everything you’ve learned to uncover your own smaller niches inside of each of these industries -- or even inside of industries you already have a passion for.
The brain supplement and nootropics industry isn’t just worth billions. It’s actually worth trillions. More than $1 trillion is spent on brain supplements every year, making it one of the largest industries that you’ll see on this list -- and for good reasons.
If you’re unfamiliar with nootropics, they are supplements that people are taking to increase their brain’s sharpness, their energy levels, and help them focus whenever their basic nutrition isn’t doing enough for them.
One of the best reasons marketers are loving this industry is because every person that spends money on nootropics and brain supplements are emotionally attached to the outcome.
When people are spending with their emotions, rather than logic, they tend to spend a lot more money than they would otherwise. You can see that result in the massive $1 trillion market worth.
When you begin doing keyword research, you may notice that the term ‘nootropic’ doesn’t get searched for nearly as often as the actual nootropics themselves.
That’s why you’ll have to perform intense research to uncover new drugs that you can target on your website.
As time goes on and more people learn about the benefits of nootropics, new niches are beginning to open up. The trends are rapidly rising, with people not only looking for nootropic supplements, but also alternatives to the drugs themselves.
People that are searching for nootropic supplements may also be interested in their personal health and wellness, psychology, effective stress management, and hearing successful and motivational stories from other people that are using the drugs.
That means you can explore other niches inside of the industry like nootropic alternatives, other smart drugs and brain supplements, enhancing your cognitive abilities, memory and brain function tests and games, and other brain exercises.
With the huge industry being opened up over the last 10 years, there are numerous authorities that you can piggyback off of to promote your new brand. Look at them as your friends and colleagues, rather than competitors, and you’ll see new doors start to open.
The industry also allows you to choose your business model.
You can promote affiliate products through Amazon, create your own information products that are designed to help people get more out of their nootropics, or develop your own line of drugs to sell on your website.
People’s biggest emotional drivers in this industry are based on how well they perform under stress, increasing their memory capacity and their level of focus, enhancing their mood, overcoming fatigue, becoming more logical and creative, and helping to increase their confidence.
Nearly every adult in the western world has a smartphone within arm’s reach 24 hours a day, 7 days per week, 365 days a year. The advent of the smartphone has literally changed the way we access the world, and has opened up brand new marketers for savvy business owners to break into.
Smartphones have made it incredibly easy for a brand new market to rise up, with people spending more than $143 billion in it every single year.
That market is mobile apps and games.
This is a bit different than many of the other industries that we’re going to cover, because it doesn’t necessarily fall in line with selling on the Fulfillment By Amazon platform.
If you want to get into this industry, you’re either going to need to develop an app that people want to use, or you’re going to need to become an affiliate, helping people learn about new apps and games that they can use to enhance their smartphones and their lives.
When you get started doing keyword research, you’re going to uncover two different markets. The first is people who are actually looking to develop apps themselves, and the second will be from people who are looking for specific types of apps.
We’re going to focus on the second, for now.
People that are interested in downloading new apps for their phones may also be interested in online gaming, smartphones, electronic devices, technology conferences, seminars, Android, Apple, and Kindle.
In the technology space, there are literally hundreds of thousands of different websites that you can use to promote your brand, so growing a website in this industry should be fairly easy to do as long as you clearly define your goals and work with people who are aligned with them.
When it comes to making money from the app industry, you don’t have to solely focus on getting people to download the apps specifically. You can also sell other gear, like smartphone protectors, stylus, new electronic devices, and subscriptions to services.
Uncovering who you’re going to sell to is easy when you’re looking into the mobile device and smartphone market. Chances are, you’re already a part of it, and may not even realize just how many people around you all have a mobile device in their hands on a regular basis.
Every human on earth is a potential prospect for the hair removal market. Nearly every woman in the world shaves some part of their body, and every man in the world shaves at least their face. That means your options are nearly unlimited when it comes to figuring out smaller sub-niches inside of the larger shaving and hair removal industry.
This is a large, $21 billion per year industry that has millions of men and women spending big money on various different products, books, and services that help them maintain their perfect look.
The niche is also very low impact, meaning that people aren’t going to spend days or weeks researching different products. Instead, they’re going to take recommendations and read a few reviews for the products being put in front of them before making a fairly quick purchase.
That means you’re able to promote a wide range of products and services and not have to worry about the customer leaving your website before they start spending money.
Since most items are on the lower end of the cost spectrum, shaving gear can almost be considered an impulse buy.
While interest in hair removal and shaving has reached a peak, it is expected to sustain the momentum for the foreseeable future. As new products come onto the market, people are going to end up spending more money for their shavers, creams, and other products.
When it comes to choosing which business model to follow, the shaving industry is fairly straightforward.
You can build an incredible business only being an affiliate with companies like Amazon, or you can reach out overseas and start having your own product lines developed.
The choice is yours, but the shaving industry is massive, and should continue to have slight growth over the next 10 years. With such large annual revenue, carving your own piece of the pie shouldn’t be too difficult to do.
Handguns, rifles, and other firearms make up a huge market that claims more than $13 billion in revenue every single year, and is primarily driven by emotions of gun owners who want to either hunt their food, or protect their family.
Some enthusiasts own guns simply because they love shooting them, but most purchases in the gun industry are made based solely on emotion. That means you have plenty of room to make money, if you’re able to deliver solutions to the problems that gun owners are having.
Gun ownership numbers are rising rapidly, especially as the world continues to evolve into the unknown. This is one of those few industries that are filled with problems, solutions, and an endless amount of content that could keep a good writer busy for years.
While you may not necessarily be able to build a business around directly selling firearms, there are still plenty of opportunities for you to make money in this very lucrative industry.
You’ll first have to dig in and figure out exactly what people are spending their money on, the problems that they’re having, and how you can provide solutions to those problems.
Before you start writing about the gun industry, you will want to familiarize yourself with a lot of the lingo that is tossed around, as well as the different calibers, or types of guns that are being produced.
A large portion of the market purchases a firearm for personal protection, while hunters and enthusiasts make up an equal portion of the people that purchase a firearm or related gear every year.
Personal protection consumers have very different goals than firearms enthusiasts and hunters do, so you’ll need to understand each of the sub-markets inside the industry, and identify which one is most closely related to your business’ goals and what you’re attempting to sell or promote.
“Niching” down into a smaller subset of the larger market will also help you cut out your own portion of the industry, and limit the amount of competition you’re going up against.
There’s one industry that has people going crazy, and it has little to do with their own personal health.
Instead of worrying about their own health, people are spending billions of dollars every year making sure their dogs and cats are staying in tip top shape.
This massive industry generates more than $21 billion per year in revenue, with more than 75 million dog owners spending money every single day. Building your business around helping pet owners keep their animals healthy and happy is very lucrative, if you do it right.
There are a wide range of business models and sub-niches inside of the larger pet health industry, so competition is relatively limited. There may be large players in the industry that are working all possible angles, but choosing a very specific angle will allow you to target it even better and take your portion of the massive $21 billion yearly revenue that’s available.
These are just a few of the many keywords that are available in this industry. When you really start drilling down into the biggest authority websites, you’ll uncover massive sub-niches that are not properly being targeted.
People take their pet’s health seriously, and are more than willing to spend money on organic dog foods, toys to keep them active, and information that will help them become better pet owners and help their animals live longer, happier lives.
This industry is prime for the taking by building an affiliate based website, and there is more than enough information you could provide to keep you busy for years.
If you really want to make big money in the pet health industry, though, you should consider producing your own line of organic dog treats, or sourcing high quality pet toys from overseas and selling them for a handsome markup using platforms like Fulfillment by Amazon.
In general, technology and gadgets is a highly competitive industry that doesn’t leave much room for the smaller guys (and gals) to make their way in and compete against the big dogs. However, there is one subsection of the technology industry that is taking off, with plenty of room for smaller competitors to make their way in and take a piece of the pie.
The drone and helicopter industry is booming, after being nearly non-existent before 2009.
Since 2009, the industry has exploded with both enthusiasts and high end video recording companies realizing exactly how much fun and how powerful these remote controlled vehicles are.
These small flying machines are controlled from the ground using a remote that allows the operator to make them move wherever they want. The industry has been growing worldwide, becoming so big that government agencies have begun to intervene and place limits on the types and sizes of vehicles that consumers can own.
In some parts of the world, the drones and helicopters are banned from being flown, while other areas are placing restrictions on the time of day and the heights they can be flown at. This gives you the perfect opportunity to stay up to date with the changes in the industry, and create new content on a regular basis.
With so many new products being released every year, your options are truly unlimited when it comes to choosing a business model. You can either build an affiliate site that keeps up with the industry, or create your own products and branding to increase your profit margins.
Rather than competing in the large scale technology space, niching down and focusing on a specific user or specific type of gear would be your best bet if you intend to manufacture your own products.
When it comes to niches that are driven purely by emotion, very few are able to compete with the survivalist and prepper industries. Both are driven primarily by fear, which makes it incredibly easy to make money if you’re able to deliver on the promises you make and provide high quality solutions to the problems that people in the market are having.
Survivalists tend to have multiple different fears that drive their purchasing behaviors. Any time there is a terrorist attack in the world, sales spike. Whenever a government changes hands, sales spike. When there is a report of a mass murder, sales spike. Pretty much, any time a person’s future may be in jeopardy, sales spike.
That means you have plenty of opportunities to work in new content, based around events that are happening around the world. There are also thousands of products that you can create content around, or potentially manufacture and sell to your readers.
It’s not just doomsday preppers that make up the market, though. While they do represent a fairly large portion of the total number of people that participate, a lot of other common occurrences are responsible for people wanting to ensure their family’s safety over the long haul, should something drastic happen.
Natural disasters happen around the world on a regular basis. Tsunamis, hurricanes, earthquakes, flash floods, forest fires, and a wide range of other natural catastrophes would require people to stockpile food and survival items to ensure that their family is able to remain safe until civilization returns to normal.
When you’re looking to enter into a niche, finding one that is driven by emotions is one of the best moves that you can make. There are very few industries that are driven primarily by emotion, though, especially as intensely as people who actively participate in prepping and the survival lifestyle.
There are thousands of different products that people need to survive, with new products being released on a regular basis. Not only is this a perfect scenario for business owners running an affiliate based website, but it’s also great for people looking to develop low cost, high quality products that they can sell to a hungry audience.
While this may be one of the smaller markets and industries that we’re showcasing for you today, the amount of money that each person spends on preparing themselves for the future easily trumps other industries, making this one of the most profitable on this list.
One of the largest industries that you can get into, at least on this list, is based around healthy cooking.
Nearly every human being wants to eat healthy, but believe that it is too hard to do, takes too long to prepare healthy meals, are too busy to actually do it, or think that healthy food is more expensive than processed junk that they tend to eat on a regular basis.
Each year, the healthy eating niche generates more than $143 billion, making it absolutely massive and providing thousands of different opportunities to make money and claim your piece of the pie.
As time goes on, more people are realizing the benefits of eating healthy, both for their mood and mindset, as well as the health aspect and providing themselves a longer, happier life.
To jump into the healthy eating industry, you don’t just have to promote food.
There are countless different ways you can make money, from selling recipes and cookbooks, to helping people find the gadgets and gear that can help save them time in the kitchen, while also allowing them to take control of their diet.
Helping them overcome problems that they’ve developed from a young age also opens the door to coaching and subscription services that may not necessarily be available in other industries. Your choice of business model is ultimately determined by the niche that you choose inside of the healthy eating industry itself.
Making money as an affiliate marketer, an information product creator, or a physical product manufacturer is easy. At more than $143 billion per year, claiming even just a small fraction of the industry would be very lucrative.
Because the market is so huge, it’s ill advised to attempt to take on the entire industry when you’re just getting started.
Instead, focus on a very small subset of the industry, identifying a specific problem that people are having and build your website around it. You’ll have a much easier time gaining traction than if you try to spread yourself too thin and don’t have specific goals you can work towards.
One of the best industries that you can get into when you’re getting started building an online business is one that is driven by emotion. Even better if you’re able to build a business that is populated by people that have large amounts of expendable cash and do not mind spending it on the gear they need to participate.
Golf is one of those industries. People that play golf absolutely love the sport, and are more than happy to spend thousands of dollars on clothing, clubs, balls, shoes, trips, memberships, and other things to help them enjoy the game even more.
This $25 billion dollar industry is heavily populated with middle to upper class level people. There’s so much money in the industry, in fact, that entire neighborhoods are built around golf courses, with houses surrounding each hole on the course itself.
It’s also an industry that has seen amazing growth, and continues to rise on a yearly basis.
With participants always trying to improve their game, the amount of money that they’ll spend on new gear is almost endless. When you couple that with the fact that a large number of people enjoy traveling to different golf courses around the world, there are countless opportunities to make money.
With so much gear available, there are thousands of different “buyer” related keywords.
Keywords that people are searching for while having their wallet in their hand, ready to purchase something. That makes it easy for you to turn them into cold hard cash in your pocket.
Making money in the golf industry is easy, primarily because participants are so eager to spend the money they have in order to one-up their buddies, family, and friends. It’s a highly competitive game with multiple different avenues you can take to carve out your own path.
You can make big money by promoting golf products on platforms like Amazon and ShareASale, or by creating your own information products that help people become better golfers. Likewise, you can manufacture your own products to sell to golfers and increase your profit margins.
Similar to the healthy eating industry, the dieting and weight loss industry is huge.
There are multiple different sectors in the industry so you can choose your adventure when it comes to building your business. There are also a huge number of different products you can promote, ranging from diet plans, to supplements, cookbooks, how to guides, and more.
People are emotionally driven to lose weight, making it easy to turn a profit when you get into the industry, even though it is one of the most competitive industries known to marketers and business owners around the world. Breaking in won’t be easy, but can be very, very lucrative.
At more than $64 billion in annual revenues, taking your piece of the pie doesn’t require a lot of work on your part. All you have to do is tap into a very small percentage of the market, and you’ll be laughing all the way to the bank.
This is one of the few industries in this list that bridges the gap between the online space and brick and mortar businesses. Since weight loss tends to be a touchy subject, many people who are affected by obesity are embarrassed to talk about their problems, instead preferring to head online to find solutions.
Depending on how you want to enter the market, you could find that the level of competition is too stiff to work against.
When that happens, you’ll want to drill down into a more specific subset of the market. Targeting men between ages 18 and 25, for instance, would be much less competitive than targeting all women who want to lose weight.
This is a massive industry that has plenty of room for growth, especially as men begin to have programs developed specifically for them.
Whether you’re promoting affiliate products, creating your own supplements or weight loss aids, or are creating information products that help people lose weight from home, there is a ton of money to be made by laying claim to a small portion of the much larger audience.
While I’ve just laid out ten different niches and showed you why they are so profitable, this isn’t the end-all be-all list, by any means. In fact, we haven’t even began to scratch the surface. Everyday, people are finding untapped niches that are generating huge amounts of money for them.
The goal behind this article is to help you get in the right mindset to identify profitable niches that you can build a website or business around.
Choosing a niche is one of the hardest things beginning marketers and business owners will have to deal with, and the main area that causes so many people to give up before they ever get started.
At Brand Builders, we’ll help you identify profitable niches, and do all of the research necessary to ensure you are giving your business the best chance to hit the ground running, and ensure that you aren’t going to be spinning your wheels -- only to find out after a year or two that you’ve wasted your time.
Andrew is an entrepreneur, digital marketer, wine enthusiast, hustler (in a good way) & the guy behind BrandBuilders.io. His business helps both FBA sellers and Amazon Affiliate marketers build out their brands and manage their portfolio of sites.