2-Step Process To 20x Your Amazon Niche Site Value

This post covers the simple, 2-step process that I implemented to increase the value for my niche site by $189,000.

Before we get started with all the details, I’m giving you the templates that you must have to do this 2-step process. Additionally, I’ll also give you 15,000 profitable keywords (from REAL Amazon Affiliate Niche Sites), just in case you don’t have a niche idea yet. Get access now.

The Facts (i.e. why you should listen to me)

In 2015, the niche site made about $450, then in 2016, it made $31,185. Check out the images below. The valuation is based on the monthly average over the last 90 days times about 25.​

Amazon Affiliate Site Revenue
Amazon Affiliate Site Earnings

I see case studies, and what some people call experiments, where a technique is tried one time. The results are touted as gospel, but they are really outliers.

It’s a dataset of 1. The data showcases an exception – something that can’t be repeated. That’s not useful!

“Doug, Is this repeatable?”

Yes. I performed the same exact process on another site with even more interesting results. (You can read about that case study here: Selling a Niche Site for Over $500,000.)

One more set of earnings to make sure you believe the 2-step process. I started working on this site on September 1.

September 2016: $10,450​

Amazon Niche Site Earnings

October 2016: $14,670

Affiliate Website Making Money

November 2016: $19,208

Earnings From An Amazon Niche Website

December 2016: $32,767

Amazon Affiliate Website Making $30k

Let’s get into the details now. I’ll talk about what I did and then how you can apply the same ideas. Then you’ll be able to adapt to your unique situation.

Remember: To get massive results, you need to take massive action. Average effort will lead to average results.

If you'd like to learn how you can easily increase the value of your Amazon Affiliate Website, click here

Step 1: Add Content

The key thing is to add content that will rank without any backlinks. This is HUGE.

What I did

I published about 200 new posts over 5 months, or 40 posts per month. It’s a lot of content and I hired a few writers plus editors to help me. Actually, I didn’t write anything at all. I slowly built a team starting with one writer and grew from there. All the content costs about $4,000 over the 5 months.

In month 1, only about 20 posts went live, but the team got more efficient – so efficient that 70 posts published in month 4.

If you think about building links to 200 posts, you’re going to get stressed out and that won’t help anyone. The key is to find keywords with a Keyword Golden Ratio of less than 0.25.

We call those keywords “KGR Compliant.” This video explains it all:

The ratio is this:

Keyword Golden Ratio = (allintitle results) / (local monthly search volume)

*where the 'allintitle' results don’t have quotation marks, and the search volume is less than 250.

It’s tough to find them at first, but once you get the hang of it you’ll find more than you need.

In summary, here are the steps that I took:

  • Find a few dozen KGR Compliant Keywords
  • Hire a writer (or writers) to write articles targeting the KGR Keywords
  • Publish the articles
  • Repeat, adding more writers as needed

Takeaways and how you can implement this

The biggest stumbling block is hiring and working with a content team. I create teams so that they can grow fast if needed, or dissolve if the project is done. Plus, it’s a real bummer when a freelance contractor disappears, which does happen. If you expect the team to churn some, then you won’t be surprised when you need to shuffle around some of your team.

Note from Andrew: If you're looking to hire an experienced, well-trained and professional team of researchers, content writers and editors, we strongly suggest ContentRefined.

The content team can look something like this:

Content Management Team

As I mentioned, you can get a head start on building your team and see what my templates look like here. The video below goes in depth for each of the templates and I talk about the following.

  • What the team looks like. {org chart template}
  • How I hire people from Upwork.
  • The job posting {template} so you can use it.
  • What to do if it doesn’t work out {template}.
  • What my content manager does, i.e. the roles and responsibilities. {template}, for the rate of about $8 – $10 per hour.
  • The content management tracking sheet {template}.

Remember to grow slowly and adapt.

My first month of building the content team went slowly as I learned and the team learned. We all got better and I improved the onboarding process for new team members. Use an iterative approach with the idea of continuous improvement driving it.

If you try to build a team of 10 writers in one week, you will get frustrated and may fail to follow through.

Step 2: Add Backlinks

Content targeting more competitive keywords will need to have backlinks to rank in Google.

My site has content targeting competitive keywords and generally means a higher search volume. It’s great to have a few of pieces of content where you can get more traffic.

It takes longer for more competitive keywords to rank and takes more backlinks. In my case, I’m interested in White Hat backlinks, meaning backlinks that adhere to the Google Webmaster Terms of Service. In short, I don’t buy backlinks.

Instead, I network within my niche and build relationships which help me get links to the more competitive posts. It’s a simple 3 step process that goes like this:

  1. Comment on a blog post published in the last 90 days. This helps ensure that it is a live blog with someone that publishes regularly. If you reach an inactive blog, then your effort will be wasted.
  2. Email the blogger and ask for a guest post. After you comment on someone’s blog, they’ll be more likely to accept your pitch.
  3. Write the guest post. Be sure you add a link to the content that you want to rank - that’s the whole point after all.

I was able to publish few dozen guest posts on blogs using those three steps. You can see some more details on the guest posting process here.

Create Awesome Guest Posts

When I first started my guest posting campaign, I did horrible. I got better with practice, though. One thing you must remember is that a great campaign only has a 10% success rate.

If you send out 100 emails, you up with 10 published guest posts – that’s exceptional!! Most people aren’t used to being rejected that much, that often. It was something to get used to.

But this is an advantage for guest posting. Most people won’t do it.

Guest posting is hard work and takes time, and you know, people are lazy. You can’t even outsource guest posting for a reasonable cost and expect high quality, authentic guest posts. The difficulty is the barrier to entry so if you put in the time, then you’ll win.

If a blog asks for a posting fee, then I skip it. I want guest posts that are not paid for in any way. If you want to pay that “administration” fee, then make sure the blog isn’t filled with guest posts that clearly have been purchased, too. I’ve seen sites that are clearly part of a Private Blog Network accept guest posts and those are ones that you want to avoid.


I was talking with a trusted friend and mastermind partner of mine. He’s been building niche sites for years, definitely longer than me. We both had great successes in the past, especially in the last 12 months.

The conversation was about how we tried to follow trends, tried to build so called “authority sites,” tried to do things that people told us would work. We failed at that.

What it came to was simplicity. It was all about doing the simple things right.

Two things:

  • Publish content that people are looking for before they buy something on Amazon.
  • Build great backlinks in a systematic way. 

When it comes to success online with niche sites, you need to have a long term vision. If you’re in a rush, you’ll get burned. But if you take your time, you will be successful.

If you want to take my system and implement it for yourself, you can get all my templates here. You’ll need to enter your name and email address, and then you’ll get access to content templates, guest posting templates, Upwork job listing templates, 15,000 profitable keywords, and more. All that’s free and more than you need to build a six figure income.

Doug Cunnington

Doug Cunnington writes about SEO, productivity, project management, and Amazon Affiliate niche sites at Niche Site Project. His work has been featured all over the web, including Neil Patel, Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation, and more...

5 thoughts on “2-Step Process To 20x Your Amazon Niche Site Value”

  1. Very helpful article! Am going to try this on my sites.
    A quick question: What do you use to get the ‘Allintitle’ value for your keywords? Tool(s) or Manually?

  2. Hey Eliud, thanks for reading! I search “allintitle” manually. Tools can make it go faster, but you’ll likely encounter “catpchas” that you’ll have to enter. It’s a barrier for sure – making it more valuable.

  3. Doug,

    How long does it take for your content to start receiving traffic? Do the Kgr content land in the top 10 once it is indexed ?

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