This post covers the simple, 2-step process that I implemented to increase the value for my niche site by $189,000.
Before we get started with all the details, I’m giving you the templates that you must have to do this 2-step process. Additionally, I’ll also give you 15,000 profitable keywords (from REAL Amazon Affiliate Niche Sites), just in case you don’t have a niche idea yet. Get access now.
The Facts (i.e. why you should listen to me)
In 2015, the niche site made about $450, then in 2016, it made $31,185. Check out the images below. The valuation is based on the monthly average over the last 90 days times about 25.
I see case studies, and what some people call experiments, where a technique is tried one time. The results are touted as gospel, but they are really outliers.
It’s a dataset of 1. The data showcases an exception – something that can’t be repeated. That’s not useful!
“Doug, Is this repeatable?”
Yes. I performed the same exact process on another site with even more interesting results. (You can read about that case study here: Selling a Niche Site for Over $500,000.)
One more set of earnings to make sure you believe the 2-step process. I started working on this site on September 1.
September 2016: $10,450
October 2016: $14,670
November 2016: $19,208
December 2016: $32,767
Let’s get into the details now. I’ll talk about what I did and then how you can apply the same ideas. Then you’ll be able to adapt to your unique situation.
Remember: To get massive results, you need to take massive action. Average effort will lead to average results.
If you'd like to learn how you can easily increase the value of your Amazon Affiliate Website, click here.
Step 1: Add Content
The key thing is to add content that will rank without any backlinks. This is HUGE.
What I did
I published about 200 new posts over 5 months, or 40 posts per month. It’s a lot of content and I hired a few writers plus editors to help me. Actually, I didn’t write anything at all. I slowly built a team starting with one writer and grew from there. All the content costs about $4,000 over the 5 months.
In month 1, only about 20 posts went live, but the team got more efficient – so efficient that 70 posts published in month 4.
If you think about building links to 200 posts, you’re going to get stressed out and that won’t help anyone. The key is to find keywords with a Keyword Golden Ratio of less than 0.25.
We call those keywords “KGR Compliant.” This video explains it all:
The ratio is this:
Keyword Golden Ratio = (allintitle results) / (local monthly search volume)
*where the 'allintitle' results don’t have quotation marks, and the search volume is less than 250.
It’s tough to find them at first, but once you get the hang of it you’ll find more than you need.
In summary, here are the steps that I took:
- Find a few dozen KGR Compliant Keywords
- Hire a writer (or writers) to write articles targeting the KGR Keywords
- Publish the articles
- Repeat, adding more writers as needed
Takeaways and how you can implement this
The biggest stumbling block is hiring and working with a content team. I create teams so that they can grow fast if needed, or dissolve if the project is done. Plus, it’s a real bummer when a freelance contractor disappears, which does happen. If you expect the team to churn some, then you won’t be surprised when you need to shuffle around some of your team.
Note from Andrew: If you're looking to hire an experienced, well-trained and professional team of researchers, content writers and editors, we strongly suggest ContentRefined.
The content team can look something like this:
As I mentioned, you can get a head start on building your team and see what my templates look like here. The video below goes in depth for each of the templates and I talk about the following.