How to Start a Lifestyle Blog: A Detailed Guide

If you have chosen to start blogging, you’re heading in the right direction. Before diving into how to start a lifestyle blog, let’s look at some reasons why blogging is profitable these days!

Why Lifestyle Blogs Are a Great Idea

Every once in a while, we find ourselves at a crossroads that will completely change the way we interact with those around us. Starting a lifestyle blog is a good example of this!

As the years pass and you become more sure of yourself in your life and career, you’ve likely learned things you would like to share with the world around you. It’s incredibly gratifying to share your knowledge and experiences with others!

Of course, starting a blog can be daunting, because you’re fighting for the attention of your potential audience. And as a budding lifestyle blogger, you’re primarily selling “you,” not just your knowledge of a topic like archery or thrifting, so it can be a tough step.

But you’ll thrive once you find your niche and set your foundations so you can begin to grow.

You Can Talk About Varied Interests

As you start a lifestyle blog, you can begin to share the ideas you curate in a format most appealing to you. Sharing the opinions you build over the years can help you perceive the many things that appeal to you. Many people have begun blogging about one phenomenon and then changed their writing theme completely as they matured and shared more elements that they found relatable.

Lifestyle blogging can range from penning your thoughts as you go through life to cataloging the active changes you make around you. You can make your blog about your various interests and even get others to participate in your journey with you.

Many times, lifestyle bloggers even manage to change people’s lives through their sincere and honest content.

There is More Room to Dabble

Starting a lifestyle blog gives you a wider berth to display what you can make out of your chronicled content. You can delve into different genres and showcase them. You may choose to write periodically about various topics or write about the topic most appealing to you at different stages of your life.

You will eventually see your blog evolve into something totally different from where you started – this is because it’s natural to change!

You can choose to establish yourself as an authority on subjects you excel at or be a part of an agenda requiring a larger reach with multiple contributors. All in all, you get to be your unapologetic artistic self just by doing what you love!

The Range of Readers is Wider

When starting a lifestyle blog, the world is your oyster. When you effectively create a place where you can display your thoughts about the topics closest to your heart, you will find many people who identify with your creation.

A lifestyle blog is an amalgamation of the multi-faceted aspects that you come across as you pen your narratives. While most niche topics bring in a pretty narrow audience, lifestyle blogging exposes you to a much wider potential audience.

You’re Never Out of Topics

Limiting your scope to a single topic or a small number of interests can only give you a finite set of topics to pursue. A topic such as lifestyle blogging, on the other hand, encompasses universal themes. One thing’s for sure: you’ll always have plenty of things to talk about!

Depending on the niche you choose, you can expand on various miscellaneous topics that each reveal a part of your life that you can capitalize on through your blog.

Your Guide to Being a Successful Lifestyle Blogger

Now that we’ve laid out why lifestyle blogging is worth your time and energy, here’s a guide to help you get started, become a successful lifestyle blogger, and make money in the long run!

Step 1: Choose Your Lifestyle Blog Niche

Choosing a niche for your lifestyle blog involves deciding on an area of interest and crafting some compelling content in these areas of interest. This becomes easier when the topic and the objective of writing the blog is clear in your mind.

So, here are some topics that you can cover under lifestyle blogging for greater success.


Beauty blogging is a big topic and can involve everything from beauty tips and home remedies to cosmetics and beauty products to use. In all of these cases, you can market affiliate products while offering advice to your audience about the best beauty practices.

Your beauty blogs could cover skincare regimens, makeup routines, affordable beauty brands, and product comparisons that offer insights for your audiences and answer their queries.

Health and wellness

Starting a health and wellness blog is yet another niche to consider as a lifestyle blogger. You can encompass several other topics within your health and wellness blog and even choose a more niche subject if you’re an expert in a specific health or wellness topic.

For example, you could talk about healthy eating, mental exercises, and the like, all depending on your niche. With so much to say in this space, it’s always possible to delve deeper within health and wellness to find the niche that most excites you.


There’s no end to the need for self-care blogs and tips, especially for someone who gets all of their daily mantras through the content they read online. In fact, there are quite a few people who look for how-to tutorials for most of the tasks they are new to.

Self-care encompasses numerous things, from physical self-care to mental self-care. To make the blog more niche, you can target a certain kind of audience. For example, you could mention some self-care tips for new moms or tips for introverts, advice on personality development, and much more.


Blogs about your family can be a great deal of fun. By sharing your everyday family experiences in an approachable and hilarious way, you can foster a connection with your audience that turns them into loyal readers and viewers. It all depends on sharing experiences from your life that they can relate to.

Family blogs can also center around a specific theme, like how to become the trendy parent for a millennial teenager, how to educate your kids about equality, or how to start a pet blog!


Fashion is, without a doubt, a wildly popular blogging niche. As a possible topic under lifestyle blogging, you can experiment a great deal with fashion blogging by narrowing down your audience to a certain age group, choosing to talk about certain brands or types of accessories, or simply giving out tips to be a fashionable diva within a budget.


Parents, new or old, are never fully ready to deal with the changes that come with parenthood. As a parent, you could share life lessons that would resonate with other parents and soon-to-be parents alike. You could also affiliate yourselves with brands that offer products like baby care supplies, crib mattresses, and toys.


Travelogues allow you to share your travel anecdotes, where you can talk about how to make a trip on a budget, reveal the best time of year to visit a place, explain how to plan a travel itinerary, and cover things to keep in mind while traveling to a certain country. This is another niche where you can promote hotels, tours and travel packages, and travel items through your blog content as an affiliate marketer. Even in the travel niche, you can niche down further by talking about different aspects of travel, such as outdoor blogging!

Home Décor

Home décor is yet another niche where you can mention all of the things that make your home unique and how to make your home a little more artistic. You can blog about home décor as an affiliate marketer by talking about products that you have used to give your home a lively and fascinating look.


Here’s one niche you can have a lot of fun writing about. Based on your interests, you could pick one of your hobbies and talk about where you get your products, how you use your time, tactics for success, and more.

For example, if your hobby is painting, you can share your artwork and talk about what inspired you, which products you used to create the painting, and where your readers and customers can find the products.

One thing to remember is that “lifestyle” is an umbrella topic widely chosen today, setting you up for fierce competition even before you start writing. However, not everyone will have the same anecdotes or expertise to share that you do.

The trick is to make the blog as personal as you can! Turn your blog into space where you capture your thoughts and personality. In the case of lifestyle blogs, you want to make your audience resonate with you as well as with your blog.

Step 2: Create Your Brand Name

When people think of your lifestyle blog or business, what comes to mind?

Your brand name!

Deciding what you’re going to name your lifestyle brand can take a while. But it is always best to take that time instead of choosing a name you won’t be happy with after a couple of months.

So, how do you choose your brand name? One way to create something unique is to go with your own name, your niche topic, and the popular keywords in mind. This way, you’re sure to personalize the brand for yourself and make sure that your audience knows what the brand is all about before they’ve read a single word of your content!

Remember to check if the brand name you choose is available as a domain name and on social media so that you do not have to go through the hassle of choosing another once you have already strategized for the entire blog.

Step 3: Install WordPress and Theme on Your Web Host

wordpress installation: starting a sports blog

To get a blog live, you need you to figure out a web host, as well as a WordPress site.

WordPress is what we recommend for all potential bloggers. Not only is it free to start with, but it also offers numerous themes and plugins for you to choose from. But before we go on to set up a WordPress blog, we need to choose the right web host.

Here’s what you need to consider while choosing your web host:

How is the web host’s customer service?

How good the customer service of the web hosting site is can help your determine whether it is a good enough choice for you. Some of the best hosting sites have extremely low hold times and great employees dedicated to helping their customers through the smallest of issues.

Whether you have a question or a serious concern, a web host with good customer service is always worth its weight in gold. You can find out through acquaintances as well as online reviews to get the gist of how well they address customer concerns.

Is the web host reasonably priced?

This is something you would inevitably do even without us telling you to. For something as important as a web host, it’s important to do some comparison shopping based on price, as well as the other pros and cons. Investigating web host pricing can give you a better indication of what fits your budget.

There are always other choices for web hosting that you could get for free, but you don’t have control over your domain in these cases. Choosing a paid host gives you more say over your lifestyle blog and comes with additional perks such as customer service that can help you a great deal in the long run.

Does the web host come with a domain?

Did you know that some web hosting services offer a free domain that allows you to avoid the additional cost that would otherwise arise out of purchasing a domain? Bluehost is one such web host. With a web host that comes with a domain in tow, you will also save the recurring amount it would cost you to purchase the domain year after year.

For those of you who have already purchased a domain, you can still use the domain on the web host that you intend to use.

Is the web host reliable?

If the answer to all the above questions is yes, you need to figure out how reliable the web host you’re choosing is. One way to that is to find out how many of your acquaintances are using the web host you’re considering. And if they’re using another web host, enquire about how well it has worked out for them.

Genuine reviews are one great way to identify if you’re making the right choice and if there are other options that you can consider as an alternative. Apart from Bluehost, web host like HostGator, InMotion, SiteGround, GoDaddy, and DreamHost are among the top choices of bloggers.

Another way to judge whether the web host is a reliable one is to find out what facilities they have and the features they offer in terms of backup and more.

Once you have your queries answered and have chosen a web host for your blog, it is time to Install WordPress on it.

Here are the steps to take in order to install WordPress on your web hosting site.

  • Click to get started on the web hosting site.
  • Choose from a plethora of plans, from basic to prime, based on your budget and requirements.
  • Input your domain name.
  • Get started by filling in your account details and creating a password.
  • Choose your WordPress blog theme.

WordPress Themes that You Can Choose From


This WordPress theme is apt for bloggers who intend to write about travel, fashion, food, or health and lifestyle. The theme offers social media integrations, theme customization, and is SEO-optimized, quick, and mobile-friendly.


Cressida is yet another elegantly designed blog them that is ideal for personal bloggers, fashion, lifestyle, and food blogs. It comes with a wide range of customizations, and a special front page that showcases posts strip, featured posts, promo categories, highlight post and more. The one-on-support for this theme is world-class and unparalleled.

Juliet, CleanBlogg, Kale, Lifestyle Magazine, Royal Blog, o3pink, and Fashion Lifestyle are some other themes you can opt for as a lifestyle blogger.

Pick a theme most relatable to your niche. And, voila! You’re now free to blog.

Step 4: Do Your Keyword Research

You’ve already chosen a blog topic and niche, but there is a lot of room for you to dabble in different categories of things under your niche topic. Your keyword research can help you decide what you focus on based on the audience’s search queries.

Keyword research tools can help you identify the various categories to cover and the vital keywords to make use of in your blogs. Here’s all you need to make sure of while doing your keyword research.

Identify Core Keywords

The first thing you need to do before starting a blog is to identify the core keywords that you can use for a particular blog. Your entire blog will revolve around this keyword and help you curate content with the objective of reaching out to your audience with the core keyword in mind.

Use Keyword Research Tools to Collate Long-Tail Keywords

Keyword research tools like SEMrush or Ahrefs allow you to build and collate variations of long-tail keywords based on your core keywords that can further improve your search rankings. When you’re first starting out with a new blog, it’s much easier to rank for these types of keywords.

Remember, the closer your keyword is to someone’s actual search query, the more likely it is for you to be among the top search results. Make long-tail keywords a must in all of your lifestyle blog posts!

Check Out Related Searches

The “related searches column” on search engines can be your new best friend if you understand how it works. For different search query types, there is a segment of related searches that show up. Study these related search queries and make sure you write answers to most of these queries within your blog to appeal to a wider audience.

Browse Comments and Reviews on Competitor Sites

Your keyword research tools can help you find out what kind of content your audience wants to read the most. However, reading up the comments on your competitor’s blogs can give you a really good idea of what they expect out of a blog they read.

Apart from readers who appreciate the content a blogger has written, there are several with questions of their own that they tend to leave in the comments or review sections, expecting the bloggers to address them. This is the perfect opportunity for you to touch on the points that the other bloggers missed out on.

By doing this, you know exactly what your readers want to read up on and increase your search rankings significantly.

Step 5: Write Useful Content

The first rule about lifestyle blogging is to write content that your audience can relate to. Your blogs should resonate with your audience in a way that the first thing they think after reading it is: “Oh, that’s just like me!”

But this is definitely not possible if you’re writing a blog full of jargon and formal speech.

While making your content useful and relevant is important enough, bringing out that connection is equally vital in lifestyle blogging. Keep the tone simple and conversational, and remember to do the following things!

Establish a Personal Connection

how to start a lifestyle blog

The sole purpose of writing a lifestyle blog is to create a connection with your audience. You can do this by being as honest as you can while you write. Let your audience see how you are just like them and they aren’t alone. Humor is a great way to bring in that connect and get your audience to know, like, and trust you as a writer and as a person.

Keep Track of Trends

Trends come and go. But they bring with them several opportunities that you can use to your advantage in order to interact with your audience. By providing commentary on the latest trends that are most relevant to your niche, you can start a conversation with your audience about what their views are on the subject.

Let Pictures Speak!

If you weren’t already aware of it, readers love looking at the pictures shared by the bloggers they follow. This helps them relate to the audience better. So, if you have decided to become a lifestyle blogger, make sure you let some pictures (and videos) do the talking too!

Step 6: Promote Your Lifestyle Blog

We all know how SEO can help promote your blog through keyword use, internal linking, and much more. However, there is a limit to what SEO can do, especially when it comes to more personal topics that don’t neatly fit into a specific niche. Here are some more ways that you can use to promote your blog.

Through Social Media

Post your blogs on social media as a way to attract more readers and put your blog out there for a wider audience to see. Facebook, Instagram, and Pinterest are some of the social media platforms where personal blog personalities can really thrive.

Through Email Lists

Create your email address list right from day one to make sure that you build up your email database efficiently over the months. You can use it to promote the latest updates on your blog by sending out emails to your current audience, earning recurring traffic from people who read your blogs as soon as you post them.

Through Updated Content

Did you know you could update your content to make it more relevant for the current times? Simply rewrite the content and share it again with your email list and over social media.

Don’t let your old content be lost in the clutter!

Through Repurposed Content on Varied Platforms

Another approach to take is to repurpose your content for various other platforms. For example, you could simply take a well-performing blog of yours and create a video out of the same content ideas that you can post on YouTube to promote your blog.

Step 7: Monetize the Blog

Monetizing your blog is the last step to establishing yourself as a true lifestyle blogger. And making money is blogging is much easier than you think if have the right guidance to go about it.

Here are all the ways you can monetize your blog:

The key to monetizing a blog is to get your audience to trust you. Once they do, they’ll be willing to purchase the products and services you talk about in your blogs.

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Lifestyle Blogger Frequently Asked Questions

How Do Lifestyle Bloggers Make Money?

Lifestyle bloggers make money blogging the same way most bloggers do. By promoting other brands and products or allowing ads on their pages. There quite a number of ways to make money as a blogger that you can read up on.

What Do You Write in a Lifestyle Blog?

We have already covered the various niches and topic examples that could be covered under every niche in a lifestyle blog. To put things simply, though, lifestyle blogs are nothing but your unique experiences shared on a blogging platform for all to see.

You can write a lifestyle blog in a number of ways to make it helpful and comprehensive for you readers. These include:

How-to Posts

How-to blog posts are the most widely-read posts, owing to their detailed guide on how to accomplish a certain thing. Sharing your experiences of how to manage a particular thing can be a great deal of help to readers all over the world who are looking for specific ways or instructions not readily shared by others.

These could include topics like:

  • How to Get Your Clothes Organized for the Month
  • How to Make Gardening in Your Front Lawn an Easy Chore
  • How to Create a Mesmerizing Makeup Look Without Spending Too Much

Trending Events

Writing about trending events includes keeping track of the latest news and happenings around you. You may not realize the impact right about now but someone looking to read up on current topics will leave no stone unturned in finding out every relevant information based on the topic.

Take the current pandemic, for example. The amount of people who have read up every blog on it is staggering.

Your trending events blog could cover topics like:

  • XYZ Movie: Is it Worth the Hype?
  • What We Gleaned from the Debate Last Night

List-Based Posts

List-based posts are quite commonly posted by bloggers, both new and old. These include a list of all things you need to know in order to make a decision about a product or life in general.

Here’s what can be covered under a list-based post:

  • 8 Reasons Why Thrift Store Shopping is Worth It
  • Top 10 Makeup Products Under $10

Checklist-Based Posts

Checklist posts, as the name suggests, is a checklist of all that must be done for a certain scenario. Here’s how you could share these:

  • 7 Things to Do Before Traveling with a Newborn
  • 13 Heath Food Items to Always Have in Your Pantry


You could review just about any product within your blog based on your affiliations with e-commerce sites and brands. You could chalk these up under examples like these:

  • My Top 5 Picks of Running Shoes
  • Cameras Under $500 Worth Buying


If you prefer to dabble a bit, you can post tutorial videos or your life in a video on your blog to give readers a little more information. These could work great to make your content relatable. A complementary YouTube vlog is a great way to build up your lifestyle brand.

Comparison Posts

Comparison posts are perfect if you are trying to set yourself up as an affiliate marketer. Here’s what you can cover under this segment:

  • Pumps or Stilettos: What’s in this Season?
  • XYZ vs ABC: Which Sports Brand Is the Right One for You?

Inspiring Stories

Inspiring stories can be a great way to make a difference through your blogs. You can use your ability to write to inspire others through your daily mantras and philosophies. These are perfect to share on social media and also work well as videos.


The good ol’ rant can never get old if you’re considering a lifestyle blog. Not only are you relating more with your audience but also allowing them to see how they aren’t the only ones ranting about the same issue all the time!


For sports fanatics, movie buffs, or pop culture fans, sharing commentaries can be a great source of joy. You can use your blogs to cover topics such as:

  • All the Things BTS is Doing Right!
  • How XYZ Could Be Better in the Next Match

Are lifestyle blogs profitable?

Lifestyle blogs are at the top of the list of the various types of blogs one can find today. Not only do they offer a wide of topics to cover but also let the audience share a part of their life with the readers in a way that piques the interest of their audience.

Bidding Adieu

We have covered almost every aspect of lifestyle blogging in our blog to give you a head start and point you in the right direction. Make sure you stay relevant, understand your audience, do your research, and get the most out of being a lifestyle blogger.

And if there is anything else you would like us to cover in our blogs, be sure to let us know. We also offer FREE 30 minute coaching calls, so click the link to schedule a call with one of our blogging experts and see how we can help make your lifestyle blog or other online business more profitable!