The major goal of websites is to reach as many people as possible, especially among the target demography. The best way to achieving this is to improve how your website ranks when people search for relevant information. That process is called search engine optimization.
One major means of achieving search engine optimization is a process called backlinking
Simply put, a backlink is a link from one website to another. Search engines consider backlinks as valuable assets for websites, therefore webpages with a higher number of backlinks tend to have a higher search optimization ranking in search engines.
In search engine optimization, backlinks remain a major tool for achieving greater web visibility.
Because search engines place a high premium on quality and credibility, backlinks only aid a website’s ranking when the backlinks lead to trusted and reliable sites, with trusted and reliable information. So, it is not really about quantity, but quality. Also, backlinks are not to be used arbitrarily, even if they lead to credible information. If the backlink is not related to the information on the website, it will not contribute to search engine optimization.
It should also be noted that backlinks help search engine optimization when they are not from sources or sites that frequently link back to you.
How do backlinks work?
Backlinks help websites link each other by promoting interesting content and helps websites to increase their optimization. When bigger websites link other websites that have great, sharable content, the big website has promoted the smaller website while also increasing its credibility and search engine optimization ranking.
Backlinking helps in directing traffic towards your site and can help in content marketing. While it is important to link reputable sites, it is also necessary to get linked by trustworthy sites. The procedure of getting linked from reputable sites may take a lot of effort and time, but some tools can help.
Backlink analysis tools help in developing and managing links to websites.
Some of the best for 2021 include Linkody, Raven Tools, Ahrefs, BuzzStream, Respona, Accessily, SEMrush and Pitchbox. Let’s look at some of them.
SEMrush gives access to a database of 20 billion keywords, and 17 billion URLs per day. It helps to aggregate opportunities for building links that help your website.
Ahrefs helps provide reports on links giving updates on monthly visitors. It helps you to plan on the links you wish to work with for maximum optimization.
Linkody helps find great link-building opportunities by discovering the backlinks of competitors as well as the pages that link to them. It does this by pulling links and essential data from different sources.
Majestic SEO helps you map the internet for Link Intelligence data that would give your website market advantage and dominance. It also allows you to identify link-building opportunities by providing information on your competitors’ content as well. Majestic SEO offers a report on your website which helps in managing your links.
Moz Pro offers an all-in-one package that includes link building. It targets search engine optimization through a deeper level of SERP tracking technology, including daily rank tracking.