What is SEO?
Search Engine Optimisation (SEO) is a digital marketing strategy that promotes the presence of your website on search engines. Understanding SEO is critical in ensuring your visibility online and reaching more potential clients.
Many websites experience poor traffic despite their best efforts because they do not employ this strategy adequately.
When people search for results online, they have no control over what the search engine (e.g. Google) supplies. But search engine optimization allows the digital marketer to influence that through different tactics.
Because search engines rank the way websites can appear online, SEO helps in directing traffic towards a site to help its ranking by search engines. That way, your site is likely to appear when people search for content related to what you provide.
How do Search Engines work?
Search engines remain relevant by supplying answers to users’ questions. If questions are not answered adequately, the search engine will lose visitors. The way search engines retain users is by using an algorithm to determine the best answers to people’s questions from multiple options. The best options are noted by the quality of entries, their relevance, and more importantly, the authority backing up the information.
Search Engine Optimization as a concept is straightforward. Create content around what people love to search for. To optimize your website, an SEO specialist can help you achieve this easily.
What does an SEO specialist do?
Because search engines place huge premiums on quality content, the job of an SEO specialist is to ensure a website not only produces quality and engaging content, but should contain relevant keywords which users enter when searching for information on search engines.
A search engine optimization specialist maximizes traffic to a website by reviewing it periodically so they fit into what search engines’ algorithms look for, thereby increasing their rank. That way, such websites are primed for greater visibility and are always active when users search for specific content. This greater visibility means more traffic and equates to greater revenue.
It is not enough for your website to show up when users search for content, SEO specialists ensure they appear at the very top of the results.
Because of the competitive nature of the internet, it is possible that providing great content, as good as it is, may not be enough to push your site across the line. In such instances, to retain relevance, the SEO specialist may go ahead to pay for search engine optimization.
The job also requires a lot of research, especially on keywords, and on the latest trends. When customers search the web for information, they do so with specific keywords. The SEO specialist must research what customers need, provide content around those needs and include the specific keywords to improve visibility. They must also be conversant with the latest trends in the industry and provide updates that directly address the latest questions that arise from such updates.
More importantly, the SEO specialist must be very familiar with programming, blogging, and creative writing.
With the efforts of a competent SEO specialist, your website would experience a huge leap forward, in ranking, drawing greater traffic and revenue to you.