Why Amazon Registry Can Play a Key Role in an Online Business

When you’re running an online business, it’s important to make the most of every opportunity that comes your way. Amazon Brand Registry can be a powerful ally in this effort, and it’s worth taking the time to learn more about what it can do for you. Let’s take a closer look at the Amazon Brand Registry program, and why it should be a key part of your business’ online marketing strategy.


What is Amazon’s Brand Registry Program?

The Amazon Brand Registry program allows businesses to register their trademarks with Amazon. It’s a straightforward, one-time process that allows brand owners to protect their registered trademarks and have total control over their brand on Amazon.


While the program itself is free, note that you need to have a registered trademark to qualify for an application. This can cost upward of $200, though the fees can vary.


Why Join Amazon’s Brand Registry Program?

Amazon’s Brand Registry program offers a number of benefits to your business. Check out some of the top advantages below.


Improved Product Listings

A great benefit of Amazon’s Brand Registry program is that it allows you to create improved product listings. You’ll have access to enhanced brand features, such as the ability to add a company logo and customized product descriptions. This can help make your products stand out from the competition and increase sales.


This is perhaps especially helpful if a brand has multiple retailers selling its products. See, Amazon’s algorithms compile product information from a number of sellers, which can lead to incorrect details being included in the listings. Amazon Brand Registry allows brands to take control of their listings and ensure that potential customers are seeing accurate, up-to-date information.


Proactive Report and Search Tools

Perhaps one of the most valuable benefits of Amazon’s Brand Registry program is the proactive report and search tools. These tools allow you to monitor your brand and identify potential infringements quickly and easily. For example, you can use their image search to find out whether another Amazon listing is using your trademarked logo. You can then take action to remove infringing listings and protect your intellectual property.


This can be extremely beneficial to your brand, as catching infringement issues quickly can reduce any potentially negative effects on your products and reputation. It’s not exactly fair for your sales to suffer because of someone else’s actions, don’t you think?


Increased Sales

In fact, joining Amazon’s Brand Registry program may not only protect your sales, but give them a boost! As Amazon removes the fake listings and starts prioritizing your brand’s correct information, some businesses will almost certainly notice an increase in their conversion rates and overall sales. This makes sense, as the fake listings will no longer be getting in the way when people search for your products.


However, it’s important to reiterate that this may only be true for some businesses – others may not see much of an impact. Either way, you really don’t have anything to lose by joining the Amazon Brand Registry Program program. Enrollment is free, so why not take advantage of this powerful tool?


Looking for another way to give your brand a boost? Contact BrandBuilders today to see how we can help!