Micro niche websites are small sites, usually less than 10 pages long, that focus on a certain keyword or topic. In fact, they are so specific that they often exactly match the domain name. For example, if a site is covering “how to make shampoo at home”, then the domain is probably howtomakeshampooathome.com. They were probably at their most popular back in the mid to late 2000s, as people realized that they could be a fast and easy way to make a quick buck.
Unfortunately, its not as easy to make bank with micro niche websites anymore due to search engine enhancements by industry titans like Google, but that doesn’t mean that you can’t still benefit from running a similar kind of site.
Want to learn more? Let’s take a closer look at micro niche websites.
How Do Micro Niche Websites Work?
Typically, micro niche website creators do a lot of research in order to figure out the most popular keywords people are typing into search engines. They then build their entire website around this keyword, engaging in the frowned-upon practice of what is essentially keyword spamming.
By spamming or filling their website with this specific keyword, micro niche website creators could get their website to show up close to the top of search engine results pages. Since users often don’t go past the first page of these results, they would click on the site and then hopefully click on one of its ads, which is how the site owners get paid.
Are Micro Niche Websites Profitable?
They certainly used to be an easy way to make money. People could set up multiple websites targeting different keywords pretty easily, and then spam away.
Now, however, Google in particular has made changes to its algorithms so that micro niche websites specifically based on keyword spamming no longer show up at the top of their results pages. They even started tracking down AdSense accounts linked with these kinds of sites and blocked them entirely.
At this point, you may be thinking that perhaps there’s no point in starting up any kind of niche website, but that’s not true. In order to get around Google’s algorithms, creators have been shifting from micro niche sites to authority sites.
What Are Authority Sites?
If you’re really interested in making a website about a specific niche without using keyword spamming techniques, then consider creating an authority site. This type of site demonstrates that you actually know what you’re talking about, that you’re an authority on your specific subject.
While you’re not necessarily going to earn money fast, an authority site can actually be more profitable than a micro niche site in the long run. If you take the time to build a following by using social media and email marketing techniques, you can certainly still draw traffic to your site. You can then still use AdSense to make some money, and then maybe even develop online courses, books, and tools to increase your earnings even more. You may even consider making a micro niche site to draw traffic to your authority site – just be careful with keyword spamming and AdSense or you’ll get blocked!