Is TikTok Beneficial for My Affiliate Marketing Business?

Unless you’ve been living under a rock, there’s a good chance you know a thing or two about TikTok, the latest social media platform to take the world by storm. With over 15 million daily active users in January 2022 alone, it’s no wonder that affiliate marketing business owners have become increasingly interested in getting a piece of this massive audience. There’s just one problem: is a platform that focuses on short-form video really appropriate for these types of businesses?


The short answer? Absolutely – if you know what you’re doing, that is. Let’s take a closer look at some of the different strategies you can use to make TikTok work for your affiliate marketing business.


Choose the Right Products

While you can find a wide variety of users on TikTok, it is still largely dominated by a younger crowd. In fact, almost half of their audience is under the age of 34.


This is an important thing to keep in mind when you’re choosing products to promote on the platform. If you really want to take advantage of all that TikTok has to offer, then you need to pick products that will appeal to their largely Millennial and Gen Z audience. That’s not to say you won’t find any success with items directed at older age groups, but you’ll likely have a harder time building up your audience and ultimately getting those conversions.


Take the Time to Build Your Channel

It’s not enough to just post a video here and there – you need to really work on building up your TikTok channel. Affiliate marketing tends to be a numbers game, so you need to do what you can to increase your views and conversion opportunities.


Of course, as with other social media platforms, it’s a good idea to keep up with the latest trends, post consistently, and use hashtags to try and get your content noticed by the masses. However, one of the best things you can do to build up your channel is engage and interact with your viewers. This can be a great way to develop a loyal fanbase, and hopefully keep it growing. The more popular your account gets, the higher it will rise in the TikTok algorithm rankings, which will help expose your channel and products to an even wider audience.


Sign Up for TikTok for Business

TikTok has realized the demand for business-friendly services on its platform, and that’s why it has created TikTok for Business. With a TikTok Business Account, you can have access to all kinds of helpful features for growing your affiliate marketing business, including:


  • Performance and audience data
  • A royalty-free commercial music library
  • TikTok Ads Manager


Now, the TikTok Ads Manager is a paid advertising service, but it will allow you to target specific groups for promotion. This can be great for those really niche affiliate marketing businesses, as it can help them find the right audience for their products.


Final Thoughts

TikTok can indeed be beneficial for your affiliate marketing business, but don’t underestimate the importance of a well-built website. Whether you’re looking for a pre-made or custom affiliate website, we’ve got you covered here at Brand Builders. Contact us today to discuss your options!