What are micro niche blogs, and are they worth your time? These small-scale blogs are a popular topic right now, and we’re going to explain everything you need to know about them below. From what a micro niche blog is, to how to create one, to the steps you need to ensure it’s successful, we have everything you need to start your own micro niche blog.
What Is a Micro Niche?
A micro niche blog covers specific topics, targets a small group of people with particular interests, and is completely different from a normal blog. Micro niche blogs are usually small and have limited content.
These micro niches can easily rank on Google and drive targeted traffic, and they can be monetized simply by using multiple affiliate links and products. While they don’t source a significant amount of money, they are still a great addition to a steady stream of income.
For example, if your regular blog is targeting all things technology, your micro niche ideas could be anything from “technology tips for new users” to “tips on setting up new technology products.”
How Do You Create a Micro Niche blog?
When you’re starting a micro niche blog, you want to ask yourself questions like: Who is this blog for? Who am I targeting? Where are they located? Technology is a broad topic, but “technology tips for new users” is a micro niche that will have a specific audience.
Before you start your blog niche, consider the below steps to ensure you create a popular niche idea for maximum success.
1. Select a specific niche and domain
Once you start thinking about micro niche blogs, it’s important that you choose a niche that you’re comfortable creating content for and that you’re knowledgeable about. Successful blogs will consider their potential popularity regarding their niche and whether the topic is something audience members are in search of.
While you’re considering using your micro niche blog for monetary purposes, think about choosing a topic that is popular in countries like the US and UK even if you’re not located there because they have high commercial value and cost per click.
2. Keyword research and content planning
After you’ve settled on your niche, you’ll want to do some research into what users are searching for when it comes to the topic you’ve selected. This is known as keyword research and content planning, and it’s an essential step to success.
When you’re looking at keywords, you can use tools such as SEMrush or Moz to help you find relevant keywords and understand what users in your chosen location are searching in Google.
These tools provide a search volume, which lets you know how many people per month are searching this specific keyword and the “keyword difficulty” for that specific word or phrase. This helps you understand how competitive that specific keyword is and whether it’s worth using if the competition is high.
Within these tools, you can also research how your competitors compare. You can see how they are ranking and where on the search engine results page they appear. This can give you insight into what you should be targeting and how you can rank amongst competitors.
Once you have a list of relevant keywords, you can use these to inform your content. This will ensure the content you’re writing has keyword demand, which means you’re choosing topics that are going to be relevant for a long period of time and have keyword data to back that up. You don’t want to create content that has no search power because then you won’t get any visitors to your blog. Make sure you create blog topics that you can use keywords within so you can maximize your ranking power on the search engine results page.
3. Set up your micro niche blog
The final step is to choose a domain name. Because it’s a micro niche site, it’s important to include a keyword in the domain name. You don’t want your domain name to look spammy, so don’t include too many characters or symbols. Another good tip is to make sure the domain name relates to the content you will be creating.
How to Choose Profitable Micro Niche Blog Ideas
When you’re deciding on the topic for your micro niche blog, there are a few ways you can explore your best options online.
1. Look at popular websites
Have a look at some popular websites that you’re interested in and study their categories. The majority of large-scale businesses have a wide range of categories across their websites. This allows you to dig in and find a micro niche within one of these categories that will perhaps be popular and have high keyword demand.
2. Search on Amazon
Amazon has a wide variety of categories, sub-categories, and micro niches. This huge marketplace is a great source of inspiration for those looking for a smaller idea to begin a micro niche blog.
3. Narrowing Down Your Search
Narrowing down your focus is important because it allows you to cater to a specific demographic, giving you more leverage. If you’re looking at ideas that are too broad, you’re going to struggle with making your micro niche blog a success.
Choose something that is perhaps less searched or written about. Even though your reach will be smaller, your chance of capturing that audience is going to be significantly higher.
Why Is Micro Niche Blogging Important?
Micro niche blogging allows you to create trust with search engines in places where large-scale blogs cannot. As you’re focused on writing many blogs on smaller topics, search engines like Google will trust your blog more because you’re constantly writing about the same field of expertise. This is something the search engine looks for when ranking websites.
If you’re regularly writing about various niches and different topics, search engines are going to struggle trusting your content because you bounce from idea to idea.
Another reason why micro niche blogging is so important is because these niche keywords have lower competition compared to broader topics. This means you’re going to receive less traffic, but the traffic you do receive will be audience members that are more intentional about reading and interacting with your content.
Once you’ve established your micro niche blog, this can be monetized through affiliate marketing, ebooks, courses, and sponsored posts. From here, you’re able to generate a steady stream of income off the back of these small blog posts.
What Are the Benefits of Micro Niche Blogging?
With a micro niche blog, you don’t have to focus on huge audiences. Instead, you’re writing content for people who are genuinely interested in what you have to say. While the audience is smaller, those who actively seek your content will really want to read it, so it will have more impact when it lands.
Since there is little to no competition around niche topics, you can work on being the thought leader in this space, writing high-quality articles with in-depth research – meaning you will likely perform well in the organic search space.
From these articles, you can use affiliate marketing to advertise to the audience members you receive. They will be specific targets for the topic you choose, so it’s likely you will make some high conversion rates because they will already be interested in the topic you’re offering.
To summarize, some of the top benefits of running a micro niche blog are:
- You can get highly targeted visitors from search engines like Google and Bing.
- You can increase your website conversion rates with ease because your website traffic is so targeted.
- You can promote high paying and extremely targeted products related to your niche, knowing that your audience will be interested.
- There will be low competition because your chosen niche will be so specific.
What Are the Cons of Micro Niche Blogging?
With low traffic due to the specificity of your micro niche, you’re not likely to earn a significant amount of money through affiliate marketing on your blog. As well as this, building backlinks from micro sites can be difficult because you’re going to be publishing specific content at a lower rate than a normal website – so Google is less likely to see you as an authoritative source compared to a regular blog or business site.
To summarize, some of the cons of running a micro niche blog are:
- Without huge traffic sources, you’re not likely to make significant money through affiliate programs.
- There are only a certain amount of content ideas on your topic, so coming up with fresh content regularly may be difficult.
- Your website authority may not be very high due to the nature of your website.
Micro niche blogs are a great long-term investment for those wanting to create a steady small-scale stream of income alongside additional businesses. These knowledge-leading micro blogs allow you to dominate a topic online and will draw in relevant audiences and potential customers. These micro niche blog ideas can help you grow your business. To learn more about how you can use micro niche topics to grow your blog, contact us.