Backlinks, also known as inbound or incoming links, are links from one website to another. For example, if you link to someone’s website they have a backlink from you, and vice versa.
While they may not seem very important on the surface, backlinks appear to be essential for improving your ranking on Google’s SERPs, or search engine results pages. In fact, one study of Google search results found that the top search result had almost 4x more backlinks than the rest of the top 10. So, if you’re looking to push your way to the top, then you better get going on those backlinks.
That being said, we know it can be difficult to just “get backlinks”, especially for startups and small businesses. That’s why we’ve created a short list of some of the best ways to get high quality backlinks in 2022. Check it out below.
Do Some Guest Posts
Creating content for other people’s websites is a great way to build quality backlinks.
You could start by reaching out to owners that you already know and ask if you could do a guest post on their site. Then, when you’re ready to move onto other websites, you’ll probably need to work on your pitches.
Consider taking the time to really research, write, and edit a quality piece for another website. Then, send the owners an email asking if they’d be willing to look at your content. Other sites are often looking to increase their quality content as well, so you may be able to help each other out.
Not sure who to reach out to? You can always try searching for guest posting opportunities. Try searching for your keyword term + “become a guest blogger” or “submit an article” for some ideas.
If you’re unfamiliar with the term, HARO stands for Help a Reporter Out. This free service connects bloggers and journalists with sources for their content. In exchange for their information, the sources will often receive exposure and some of those coveted backlinks.
To get started with HARO, simply navigate to the HARO website, sign up as a source, and start looking for relevant stories. Then, you find one you like, you can create and submit a pitch. Finally, once it has been approved, you’ll see a live link to your site.
It may seem like a fairly easy process, but don’t be fooled – it takes some work to see results. However, once you get the hang of things, HARO can be one of the best ways to build high quality backlinks to your site.
Hire Some Professionals
While it’s entirely possible to build up a decent collection of backlinks on your own, it often takes a lot of effort. Not everyone has the time to put in the amount of work necessary to really see results.
If you’d rather spend your time focusing on other areas of your website, then you should consider enlisting the help of some backlink professionals. Here at Brand Builders, we can get you some of the best natural links in the business. Click here to learn more about our world class link building service, and start developing your website’s link profile today!