Consumers are increasingly relying on online search engines to find just about everything these days, from answers to basic questions to shopping for products and services. In fact, there’s a good chance that there are people out there who are currently searching for what your company provides – do you know if they’ll be able to find you?
If you’ve ever searched for your brand’s products or services online and have had difficulties finding your business yourself, then you need SEO, or Search Engine Optimization. The goal of SEO is to improve your website’s ranking on search engine results pages, making it more likely that potential customers will find and frequent your business than your competitors’.
Now, it may take some time to get the results you’re looking for once you start implementing SEO tactics, but if you have some patience, you’ll almost certainly find that it’s worth the wait. Let’s explore the benefits of SEO for your brand below.
Around 53% of all web traffic is due to organic search, or unpaid search results, so it’s important that your website is ranking well on search engine results pages without having to spend any money. In fact, the higher the better – occupying the top position almost doubles your site’s click-through rate when compared with the second spot.
Think about it – how often do you stray past the first few search results on Google, let alone the first page? Ranking highly on sites like Google is essential if you want your website to be seen by potential customers, and SEO can help you get there.
Though outbound marketing strategies such as interruptive ads and spam emails may be able to get the word out about your products and services, you often risk annoying consumers, which may turn them off from your brand entirely. Besides, if they’re not actively looking for information about the kinds of things your business has to offer, then you may be wasting your marketing efforts on the wrong audience.
Inbound marketing strategies like SEO, on the other hand, specifically target those who may be interested in your brand’s products and services, as it involves creating helpful content that may be of interest to your target audience and making it easier for them to find on search engines. This way, consumers can discover your company on their own when they’re scouring the Internet for information related to your products or services, resulting in more quality leads.
Anyone in business will tell you that marketing can be expensive, even in the digital world. Pay Per Click (PPC) ads, for example, will cost you every single time someone clicks and visits a page, and this isn’t ideal for a business that’s on a budget.
One of the best things about SEO is that, due to its low cost, it levels the playing field. Small businesses with small budgets can compete with big businesses with big budgets and have a real chance of outranking them if they’re implementing effective SEO techniques, none of which need to cost you very much at all. And then the less you need to spend on marketing, the more you can spend on other important aspects of your brand.