Blogging isn’t new, and neither is being a health and wellness blogger. There are many who have what it takes to be a successful blogger, but don’t reach that potential because they’re unaware of the best blogging tactics.
Just knowing how to write a blog or build a blogging website is not enough. You need to understand the basics of blogging, from picking up on tips to increase organic traffic for affiliates to conducting keyword research.
In this post, we’re here to give you a head start on how to start a profitable health and wellness blog!
Before You Learn How to Start a Profitable Health and Wellness Blog
A lot of people talk about how easy it is to start a blog. And we’re not denying that starting it is simple enough! However, there is no guarantee that you can scale the blog well to success just because you were able to start it on your own without much guidance.
To give you a nudge in the right direction, here is everything you need to know before we learn how to start a profitable health and wellness blog.
Identify Your Goals.
Imagine starting a blog with no goal in mind. You wouldn’t know what direction to head in, nor would you have any semblance of organization. That’s why the first thing you need to do before you start a blog is to identify your goals.
What is the purpose of starting the blog? Is making money your ultimate goal? Or do you simply wish to use the space as a way to impart your knowledge to your readers?
If you do want to make money, how do you expect to do it? The goals you have in mind will determine how you take the blog forward.
Social Media is a Friend.
We’ve all been using social media as a platform to talk about ourselves, share our accomplishments, and post eye-catching pictures that others want to engage with. However, social media is more than that.
As a blogger, you must remember that social media is the perfect companion to your blog posts. Create accounts for your blog page on all social media platforms and link them to your blog site. You will not only engage with more people but also have many visiting your blog through social media.
Some content you create is more “shareable” with social than “searchable” on Google – so make sure social media is on your side.
There’s no Blogging Without SEO.
Think of a person who can’t swim. Now imagine this person diving into the deep end of the pool without any swimming floaties. There can only be two outcomes.
One, the person will flail about and push to the surface, simultaneously learning to swim. Or, someone else has to come to their rescue to keep them from sinking.
Blogging without SEO is just like that.
You can write hundreds of blogs a month and they’ll only get lost in a sea of search engine results. When used right, SEO is the boost that gets your blog to the top of the search results.
Internal Linking Keeps Readers on Your Blog.
The greatest success for a blogger is not simply to have a reader land on their site but to have the reader stay there for longer than just a few minutes spent reading one blog.
Internal linking allows you to link the currently-read blog to other blogs on your site.
So, if a reader lands on your blog that talks about superfoods that help reduce weight, you can link a superfood to another article you’ve written that includes a recipe using that particular superfood!
This way, your reader not only reads what they came to the page for but also reads up related information on other blogs you have posted. Internal linking also helps make your website content more visible to Google!
YMYL and EAT Are Key Factors for Google.
For every blogger, Google’s algorithm is the trickiest to impress. However, considering how vital some information can be to readers, Google holds certain types of articles under more scrutiny, which includes health and wellness articles.
Your Money or Your Life (YMYL) content is anything that could significantly impact the health, happiness, safety, or economic stability of a reader. Blogs that offer advice about diseases and disorders, hospitals, drugs, and other medical emergencies need to be extremely reputable and publish only genuine content that is factually correct.
Health and wellness blogs are certainly that. You may end up offering advice or suggestions that Google may consider YMYL content. In such cases, your blogs are judged on the following parameters:
E – Expertise
A – Authoritativeness
T – Trustworthiness
As an expert in the field, you can still build an authority site and post content that is genuine, trustworthy, and beneficial to your readers. Just keep in mind that many queries will give weight to sources like WebMD and Mayo Clinic.
Build a Constant Network.
So, you’ve started your blog and have been posting a couple every weekend. But is anyone really reading?
You can hardly expect much growth unless you’re constantly increasing your network. Being connected to well-known marketers and bloggers can help you organically increase traffic to your blog site, increase your revenue within a short span, and connect with more people.
Share your content.
The whole purpose of writing content is to share it. Fortunately, there is more than one way to share your content with your readers. Here are just a few ideas!
On social media
Social media is certainly one of the key platforms where you need to share your content. From Facebook and LinkedIn to Pinterest and more, you can have followers and fans click through to your blog by sharing posts through social media.
On niche forums
Social media isn’t the only place where your blogs will be appreciated. Keeping your chosen topic in mind, you merely have to look up niche forums that invite the same kind of content.
With all the visitors on these forums holding similar interests to your niche, you can often promote your health blog on niche forums and get traffic that way. Just be careful not to spam or violate any terms of use in promoting your content!
On question-and-answer websites
Question-and-answer websites like Quora are the perfect sites to share your opinions with people and subtly plug your blog link within the answer you share.
With the number of people visiting these sites, your blog site is bound to get plenty of views, especially if you provide thoughtful answers.
Starting a Health and Wellness Blog: A Step-by-Step Guide
Now that we’ve eased you into the blogging basics for health, wellness, and topics related to the medical field, here’s a detailed guide to help you make it happen!
Step 1: Choose Your Health and Wellness Blog Niche
The first step to creating your blog, no matter the topic area, is deciding on a specific niche. Remember that the more niche your blog is, the more invested your audience is likely to be. As a niche blogger, you will offer insights not many others can.
Topics to cover under health and wellness
It is no secret that health and wellness are inherently multi-faceted. They cover many different aspects that contribute to enjoying good health throughout our lives.
The National Wellness Institute states that there are six dimensions of health and wellness. All of these dimensions, though distinctive, are beautifully intertwined expressions of every individual.
Physical Wellness
The physical health of a person pertains to activities that we take up to keep our bodies at optimum levels of fitness. This not only includes engaging in activities that keep you physically fit, but also actively educating yourself about the correct diet and nutrition practices to follow for your body type and level of activity.
You could write blogs promoting self-care, abstinence from abusive and addictive substances that may harm your body, nutrition, etc. The purpose of this dimension is solely to keep your body healthy enough to meet the demands of a challenging lifestyle.
From a niche focusing on weight loss to one that talks about the various multi-vitamins and mineral intake you need on a regular basis, there are plenty of different sub-topics to cover within this niche.
Social Wellness
This characteristic of your health not only involves the amount of attention you pay to the people and the environment around you but also how you interact with them. Using your blog to talk about the act of sincerely giving attention to your surroundings and devotedly caring for them can help your audience grow and add immeasurably to their self-worth.
Through a social wellness niche, you can help your readers understand the need to passionately invest their time towards the environment, a part of life that continually gives itself to others without restraint.
Your communication through the blog posts can help them see their actions resonate with many others and enhance their vivacity.
Occupational Wellness
A much less-talked-about, and even less-addressed, part of your health pertains to one’s occupation. This part of life deals with one’s experience with the choice of their profession.
Within this domain, y