SEO can be pretty straightforward if you’re a part of a major consumer industry. For example, huge niches like marketing, exercise, and health food can draw in plenty of organic traffic using a fairly standard digital marketing strategy.
Small niches, on the other hand, face a little more difficulty. It can be hard to come up with new content ideas and attract organic traffic if few people are actually searching for your niche in the first place.
Does this mean your SEO efforts are completely useless? Of course not! It may just be a matter of rethinking your strategy.
Check out our guide to your SEO niche, and see what changes you can make to start bringing in that traffic and growing your business.
Look at Your Industry’s Search Volume
Search volume tells you how often people are searching for information relevant to your niche. Trying to rank for a keyword that shows little search volume means that you’re probably not going to draw a lot of traffic for that term, even if you’re in the top position.
To analyze your industry’s search volume, try typing it into something like the Keywords Everywhere browser add-on. This will show you related keywords, search volume, and other information right in your search query. You may also consider using Google Ads Keyword Planner for a more historic look into keyword search volume.
Engage in Keyword Research
Keyword research is essential for niches of all shapes and sizes, as it lets you examine how people search for your content. If you know what words they use to describe relevant content, then you can optimize your site accordingly.
When engaging in keyword research, keep in mind that people may not be typing niche-specific terms into search engines. For example, let’s say that you repair old typewriters. You will easily rank for something like “typewriter maintenance”, even though it may have a very small monthly search volume. However, after keyword research, you may find that people tend to search for a term like “typewriter restoration” much more often. Therefore, you may want to work on your ranking for that term in order to draw more traffic.
Check Out the Competition
If you’re hoping to come out on top in your niche market, then you need to gather information about your competitors. You’ll want to know how they’re performing on various metrics and see if you can do any better to help increase your ranking.
For example, you can check out their page load speed and compare it to yours using Google’s PageSpeed Insights. If you find that yours is significantly slower than others, then you can optimize it to give yourself a better chance of ranking over the competition.
Come up with Unique Content Relevant to Your Niche
No matter the size of your niche, quality, unique content is extremely important for SEO. If you haven’t already, create a blog for your site and start filling it up with niche-relevant content. As long as your writing incorporates standard SEO techniques and has good readability, it should be quite helpful when it comes to drawing in traffic.
What are you waiting for? Start optimizing your niche website today!