SEO Essential Terms You Should Know

If you’re running a business these days, it’s helpful to be familiar with at least some of the SEO essential terms. Even if you’re not doing the SEO work yourself, it’s helpful to understand what’s happening behind the scenes. This blog post will discuss some SEO essential terms that you should know. By understanding these terms, you’ll be able to make better decisions about your website and how to improve your search engine rankings.


An inbound link to your website from another website. Backlinks are one of the most critical factors in SEO and can help improve your website’s ranking.

Black Hat SEO

Practices are used to artificially improve a website’s ranking, typically by breaking the search engine’s rules. Black hat SEO is generally not recommended as it can result in penalties from the search engine.

Click-Through Rate (CTR)

The percentage of people who click on a particular result on the search engine results page (SERP). A higher CTR usually indicates that the result is more relevant to the user’s query.

SEO Copywriting

The process of writing content for your website to improve your SEO. SEO copywriting involves using keywords strategically throughout your content to help improve your ranking on the search engine results pages.


A word or phrase that a user enters into the search engine when looking for something.

Keyword Density

The number of times a keyword appears on a page is divided by the total number of words. Keyword density is one factor that can be used to determine whether a page is relevant to a particular query.

Meta Tag

A tag used to provide information about a web page: meta tags are not visible to users but are used by search engines to help index and rank a page.

On-Page SEO

The process of optimizing the content and structure of a web page to improve its SEO.

Outbound Link

A link from your website to another website. Outbound links can help improve your website’s ranking if they are from high-quality websites.


An algorithm used by Google to determine the importance of a web page. Pages with a higher PageRank are more likely to appear higher in the search engine results pages (SERP).


A file is used to tell search engines which pages on your website should be indexed.

Title Tag

A tag that is used to give the title of a web page. The title tag is one of the most crucial SEO elements as it helps to tell search engines what the page is about.

White Hat SEO

Practices that are used to improve a website’s ranking in a way that does not break the search engine’s rules. White hat SEO is generally recommended as it can help improve your website’s long-term ranking.


As you can see, there are many SEO essential terms that you should know if you want to improve your website’s ranking. SEO is a complex topic, but by understanding the basics, you can make better decisions about your website and how to improve your SEO.

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