If you want your business to succeed, you need to be generating leads. A great way to generate leads is by using landing pages. Landing pages are pages that are explicitly designed to capture leads. They are different from your website’s main page and should be focused on a specific offer or product. This blog post will discuss how to create a high-converting landing page!
What Is a Landing Page?
The objective of a successful landing page is to boost conversions to help you reach your marketing or commercial goals. A landing page might be your website’s homepage, another piece within your taxonomy, or a stand-alone webpage created for a specific promotion, sale, or product.
Benefits of Effective Landing Pages
Beyond greater conversions, there are several advantages to effective landing pages.
Getting SEO Ranking
Landing pages are designed to appeal only to particular search terms. They’re also advertised using Google AdWords and other paid mechanisms like remarketing. Both of these improve the landing page’s ranking by moving your product, promotion, or sale in front of people looking for similar things.
Promoting an Upcoming Product or Sale
A landing page is a single-purpose website that promotes one item, service, or sale. It’s located outside your site’s taxonomy and only delivers one message. This has a few benefits, such as it focuses on one specific sale or marketing objective for higher conversion. It allows you to isolate and track the success of a product, goal, or set of keywords.
Make the Buying/Subscribing Process More Efficient
A high-converting landing page is an easier way to get visitors from the top of your funnel to the bottom. Rather than stumbling upon your call to action (CTA) on your right rail or website, people go to the landing page and check out, sign up, buy, or join instead.
How to Create a Landing Page That Converts
Now that we know what a landing page is and its benefits let’s discuss how to create one! There are a few key elements that you should include on your landing page to make it successful. We will go over each of these elements now.
The Headline
The headline is perhaps the most crucial element on your entire landing page. Why? Because it’s the first thing that visitors will see when they arrive on your page. You only have a few seconds to make a good impression, so you need to make sure that your headline is clear, concise, and captures your audience’s attention.
The Subheading
The subheading is the second most crucial element on your landing page. It should build on the headline and provide more information about your offer. The subheading should be clear and concise and should leave no doubt in the visitor’s mind about what they will get by subscribing to your request.
The Call to Action (CTA)
The CTA is perhaps the most crucial element on a high-converting landing page. Why? Because it’s the last thing that visitors will see before they decide to subscribe to your offer. It would help if you made sure that your CTA is clear, concise, and compelling. It should also be placed above the fold so visitors can scroll down.
The Form
The form is the last element on your landing page. It should be short and sweet and only ask for the information you need to deliver your offer. Ask for too much information, and you’ll risk losing visitors; ask for too little, and you won’t follow up with them effectively.
The Thank You Page
The thank-you page is the last step in the process, and it’s just as important as the rest of your landing page. Why? Because it’s the final opportunity that you have to make a good impression on your visitors. The thank-you page is clear, concise, and contains a CTA for your next offer.
By following these simple tips, you can create a high-converting landing page to help you achieve your goals. So, what are you waiting for? Get started today!
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