3 Tips to Improve Email Open Conversion Rates

Do you often send out emails but feel like they’re not getting the response you want? You’re not alone. Many people have trouble getting their email open conversion rates up to where they want them to be. This blog post will give you 3 tips that should help increase your available rates and get more people engaging with your content.

1) Segment Your List

When potential customers decide whether or not to open an email, one of the most important criteria is whether or not they believe it is relevant to them. The easiest method to make your emails more relevant? By dividing your email list into subsets.

Lyris found that segmenting email lists resulted in higher open rates (39%), lower unsubscribe rates (28%), and improved deliverability and income for 24% of marketers:

You may begin by tagging your subscribers based on their activity, such as purchasing behavior. So instead of sending them different emails depending on whether or not they have purchased anything, you send them different types of emails depending on whether or not they are a paying customer.

You may also send customized emails based on the specific items purchasers made. You may also segment your lists based on demographics (such as location) or hobbies. How did they end up on your email list in the first place?

Create a group of people who downloaded one of your opt-in bribes on a particular subject, and send them additional emails about that Topic. Once you’ve created these segments, it’s much simpler to figure out what subject lines and messages to utilize to pique their interest and engage with your email marketing campaigns.

2) Make Your Subject Line Stand Out

If you want to improve your email open conversion rates, you need to pay attention to your subject lines. Your goal is to make them stand out. For years, email marketing has been used by businesses, with many of these same subject line formulas. As a consequence, these common phrases are frequently filtered out as noise. You’ll have to be more inventive with your subject lines to get away from the crowd.

Here are some great subject lines for your next email:

  • Get [Benefit] without [Pain Point]
  • Here’s how to get more [Target Outcome]
  • 3 steps to [Desired Result/Action] without [Negative Condition]
  • How to avoid the three biggest mistakes with [Topic].”

You can also try asking a question in your subject line, using emojis, or capitalizing all of the letters in your subject line. Whatever you do, make sure your subject line is eye-catching and relevant to the email content. People are likely to delete it without even opening it if it isn’t.

3) Write Like a Friend

When you sit down to write your email, think about how you would talk to a friend. Write like you’re having a conversation with them, and avoid sounding like a used car salesman.

Your goal is to sound like someone worth listening to. Someone who has something valuable to say and isn’t just trying to sell them something. Be personal, be genuine, and be yourself.

The Bottom Line

If you can do these 3 things, you’ll improve your email open conversion rates. Just remember that it takes time and effort to see results. Don’t get discouraged if you don’t see an immediate improvement. Keep at it, and eventually, you’ll start seeing the results you want.

Want your affiliate brand to really thrive? Contact BrandBuilders today to see how we can help!