10 Affiliate Marketing Statistics You Should Know About

Affiliate marketing is one of the most popular and effective ways to monetize a website. It can be a great way to generate passive income, and it’s something that more and more businesses are starting to explore. This blog post will discuss 10 affiliate marketing statistics that you should know about.

The affiliate marketing industry has grown significantly in recent years. In 2015, the industry was worth $12 billion, and it is estimated to grow to $15 billion by 2021. This growth is being driven by several factors, including the increasing popularity of online shopping and the rise of social media. Affiliate marketing is also becoming more popular with small businesses, as it is a cost-effective way to reach a larger audience.

10 Affiliate Marketing Statistics for 2022

Let’s look at ten statistics from affiliate marketing in 2022:

1) The Global Affiliate Marketing Industry is Worth Over $17 Billion

The worldwide market size for affiliate marketing is presently valued at more than $17 billion. That’s a sharp increase from $13 billion in 2016. The American affiliate marketing industry is worth around $6 billion.

2) Affiliate Marketing is a Top Revenue Source for 31% of Publishers

Affiliate marketing is one of the top three income streams for 38% of publishers. For 9%, it’s their most important source of income.

3) Affiliate Marketing Is the Most Successful Channel for 20% of Brand Marketers

Affiliate marketing is the most effective customer acquisition channel for 20% of brand marketers. It’s ranked among its top three channels by 54%. This is more than organic/paid search (16%) or displays advertising (15%).

4) Google Searches for “Affiliate Marketing” More Than Doubled Between 2015–2021

According to Google Trends, monthly searches for affiliate marketing are rising.

5) “How To Create Content for Affiliate Marketing” is a Top Google Search

“How to Create Content Marketing” is one of the top 20 content marketing questions asked on Google.

6) 56% of Affiliate Programs Increased Revenue During the COVID-19 Lockdown

In late March 2020, approximately 56% of affiliate advertisers and agencies boosted their affiliate channel revenue.

7) 19% of Affiliate Programs are in the Fashion Industry

19% of affiliate marketing initiatives are in the fashion sector. Sports and outdoor products come in second with a 15% market share, followed by health and wellness at 11%.

8) The Toy Industry Saw 109% Growth in Affiliate Marketing Last Year

The toy industry is one of the fastest-growing product categories for affiliate marketing, with a 109 percent increase in sales over the last year. Software (103%) and home renovation (86%) are the following two most popular categories.

9) The Retail Sector Generates 43% of Affiliate Marketing Revenue

The retail business has the highest affiliate marketing income, with 43 percent. Following are telecom and media, at 24%, and travel, at 16%.

10) 59% of Companies Use Influencers for Affiliate Marketing

Influencer marketing differs from affiliate marketing. The two aren’t synonymous. Many influencer marketing initiatives are focused on raising brand recognition rather than sales. On the other hand, influencers are also utilized by 59% of companies and agencies to promote their products or services.

The Bottom Line

These 10 affiliate marketing statistics show that the industry is growing rapidly and becoming an increasingly important channel for businesses of all sizes. If you’re not already incorporating affiliate marketing into your strategy, now is the time to start!

Could you use some help building or managing your affiliate brand? Contact BrandBuilders today to discuss your needs!